The latest announcement from Disney about limited MCU movie releases has generated a lot of buzz among Marvel fans. Disney CEO Bob Iger recently spoke about the plan to limit MCU movie releases, which will result in better quality production instead of quantity.

There have been a lot of comments made about this choice, but most people are in favor of it—especially given how the most recent Marvel movies were received. The regular releases following Phase 3, particularly Avengers: End Game, demonstrated a difficult period for Marvel in terms of creating high-caliber material that would captivate its audience.

MCU has dominated the box office for over a decade so major actions are required to get it back on track. The rapid expansion of Phase 4 is seen as the main concern for the MCU’s downfall so it is obvious that Disney noticed that the MCU has to return to its pre-Endgame era. This article dives deep into the details so be with us till the end.

Disney’s New Strategy: Quality Over Quantity for MCU Rebirth

Disney CEO Bob Iger recently announced that MCU would be limited to 2-3 movies and only 2 TV shows per year. This decision is seen as a game changer for the MCU because it reminds us of the pre-Endgame era, when Marvel used to release only 2 movies per year. 

Now, Marvel has shown a rapid change in its schedule after Phase 3, resulting in decreased viewership. If we take the details of the number of releases in 2021 after the Endgame era, Marvel released a total of 4 movies and 5 TV series in 2021, The next two years also saw a huge release with 3 movies and 3 TV series in 2022 and 2023. The effect of this quick expansion on MCU is readily apparent.

They planned an expansion of the multiverse and released a bunch of movies to cover it all. But the response they received to many of their movies and TV series was not expected. Only one TV series, Loki, can be considered a highly rated and successful series. Earlier, each movie was like a new chapter but now Marvel has sacrificed it with its frequent release plan.

The direct impact can be seen in 2024, which will feature only one MCU movie, Deadpool & Wolverine. This movie is going to release very soon, on July 26, and is believed to be a banger. There is no denying that this film will help the MCU get back on track because it will introduce the multiverse concept and the X-Men to the franchise.